Brand media strategy : integrated communications planning in the digital era /

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Bibliographic Details
Author / Creator:	Young, Antony, 1964- author.
Edition:	Second edition.
Imprint:	New York : Palgrave Macmillan, 2014.
Description:	1 online resource.
Language:	English
Subject:	Branding (Marketing) Internet marketing. Social media. Branding (Marketing) Internet marketing. Social media.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10120571

Hidden Bibliographic Details
ISBN:	9781137447715 (electronic bk.) 1137447710 (electronic bk.)
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Print version: Young, Antony, 1964- Brand media strategy. Second edition 9781137279569

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