Marketing database analytics : transforming data for competitive advantage /

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Bibliographic Details
Author / Creator:	Banasiewicz, Andrew D.
Imprint:	New York : Routledge, 2013.
Description:	1 online resource.
Language:	English
Subject:	Marketing -- Databases. Marketing -- Data processing. Database management. Database management. Marketing. Marketing -- Data processing. Databases.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10149880

Hidden Bibliographic Details
ISBN:	9781135125684 (electronic bk.) 1135125686 (electronic bk.) 9780415657877 (hardback : alk. paper) 0415657873 (hardback : alk. paper) 9780415657884 (pbk. : alk. paper) 0415657881 (pbk. : alk. paper) 9780203076460 (ebook : alk. paper) 020307646X (ebook : alk. paper)
Notes:	Includes bibliographical references (p. [370]-371) and index. Description based on print version record.
Other form:	Original 9780415657877 0415657873 9780415657884 0415657881 9780203076460 020307646X

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