Healthcare marketing : a case study approach /

Healthcare marketing : a case study approach /

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Bibliographic Details
Author / Creator:	Cellucci, Leigh W.
Imprint:	Chicago, Illinois : Health Administration Press ; Arlington, Va. : Association of University Programs in Health Administration, [2014]
Description:	xxii, 227 pages ; 26 cm
Language:	English
Subject:	Medical care -- Marketing -- Case studies. Health services administration -- Case studies. Marketing of Health Services. Health Services Administration. Health services administration. Medical care -- Marketing. Case studies.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10241148

Hidden Bibliographic Details
Other authors / contributors:	Wiggins, Carla. Farnsworth, Tracy J.
ISBN:	9781567936056 1567936059 (alk. paper)
Notes:	Includes index.

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Call Number:	RA410.56.C45 2014
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