An overview of the public relations function /

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Bibliographic Details
Author / Creator:	Bowen, Shannon A.
Edition:	1st ed.
Imprint:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
Description:	1 electronic text (xi, 186 p.) : digital file.
Language:	English
Series:	Public relations collection Public relations collection.
Subject:	Corporations -- Public relations. Public relations. Corporations -- Public relations. Public relations.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10320890

Hidden Bibliographic Details
Other authors / contributors:	Rawlins, Brad. Martin, Thomas.
ISBN:	9781606491003 (electronic bk.) 1606491008 (electronic bk.) 9781606490990 (pbk.) 1606490990 (pbk.)
Notes:	Includes bibliographical references (p. 171-178) and index. Access restricted to authorized users and institutions. Also available in print. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Title from PDF t.p. (viewed on May 11, 2010).
Summary:	This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?
Standard no.:	10.4128/9781606491003
Publisher's no.:	1 BEP

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