Customer-oriented marketing strategy : theory and practice /

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Bibliographic Details
Author / Creator:	Dalgic, Tevfik.
Edition:	1st ed.
Imprint:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Description:	1 electronic text (xii, 160 p.) : digital file.
Language:	English
Series:	Marketing strategy collection, 2150-9662 2013 digital library. Marketing strategy collection.
Subject:	Marketing. Consumer satisfaction. Relationship marketing. Customer relations. Consumer satisfaction. Customer relations. Marketing. Relationship marketing.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10321026

Hidden Bibliographic Details
Other authors / contributors:	Yeniceri, Tulay.
ISBN:	9781606495216 (electronic bk.) 9781606495209 (pbk.)
Notes:	Part of: 2013 digital library. Includes bibliographical references (p. 147-156) and index. Access restricted to authorized users and institutions. Also available in print. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Title from PDF t.p. (viewed on April 1, 2013).
Summary:	This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures, and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications, and steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce.
Other form:	Print version: 9781606495209
Standard no.:	10.4128/9781606495216

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