Customer-oriented marketing strategy : theory and practice /
Saved in:
| Author / Creator: | Dalgic, Tevfik. |
|---|---|
| Edition: | 1st ed. |
| Imprint: | [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013. |
| Description: | 1 electronic text (xii, 160 p.) : digital file. |
| Language: | English |
| Series: | Marketing strategy collection, 2150-9662 2013 digital library. Marketing strategy collection. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10321026 |
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 10321026 | ||
| 003 | ICU | ||
| 005 | 20161121101700.1 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 130401s2013 nyu foab 001 0 eng d | ||
| 020 | |a 9781606495216 (electronic bk.) | ||
| 020 | |z 9781606495209 (pbk.) | ||
| 024 | 7 | |a 10.4128/9781606495216 |2 doi | |
| 035 | |a (OCoLC)834603467 | ||
| 035 | |a (CaBNVSL)swl00402243 | ||
| 035 | |a (CaPaEBR)BEPB0000179 | ||
| 040 | |a CaBNVSL |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415 |b .D253 2013 | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Dalgic, Tevfik. |0 http://id.loc.gov/authorities/names/n2005015515 |1 http://viaf.org/viaf/315239953 | |
| 245 | 1 | 0 | |a Customer-oriented marketing strategy : |b theory and practice / |c Tevfik Dalgic and Tulay Yeniceri. |
| 250 | |a 1st ed. | ||
| 260 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2013. | ||
| 300 | |a 1 electronic text (xii, 160 p.) : |b digital file. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a computer |b c |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/c | ||
| 338 | |a online resource |b cr |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/cr | ||
| 490 | 1 | |a Marketing strategy collection, |x 2150-9662 | |
| 500 | |a Part of: 2013 digital library. | ||
| 504 | |a Includes bibliographical references (p. 147-156) and index. | ||
| 505 | 0 | |a Preface -- Introduction -- Evolution of marketing concept into market orientation, a historical perspective -- Foundations and implications of market orientation as a philosophy, method, or strategy -- Market orientation strategy as an application of relationship marketing -- How to become a market-oriented organization -- The antecedents of market orientation -- Implanting market orientation in organizations -- Measurement of market orientation -- Consequences of market orientation effect on organizational performance -- Market orientation in international markets -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures, and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications, and steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF t.p. (viewed on April 1, 2013). | ||
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Consumer satisfaction. |0 http://id.loc.gov/authorities/subjects/sh85031490 | |
| 650 | 0 | |a Relationship marketing. |0 http://id.loc.gov/authorities/subjects/sh96005326 | |
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963 | |
| 653 | |a customer gaining | ||
| 653 | |a customer loyalty | ||
| 653 | |a customer orientation | ||
| 653 | |a customer retention | ||
| 653 | |a customer satisfaction | ||
| 653 | |a e-business | ||
| 653 | |a employee loyalty | ||
| 653 | |a environmental scanning | ||
| 653 | |a export marketing | ||
| 653 | |a international marketing | ||
| 653 | |a learning organization | ||
| 653 | |a market orientation | ||
| 653 | |a niche marketing | ||
| 653 | |a organization culture | ||
| 653 | |a organizational innovativeness | ||
| 653 | |a organization performance | ||
| 653 | |a the marketing concept | ||
| 650 | 7 | |a Consumer satisfaction. |2 fast |0 http://id.worldcat.org/fast/fst00876403 | |
| 650 | 7 | |a Customer relations. |2 fast |0 http://id.worldcat.org/fast/fst00885533 | |
| 650 | 7 | |a Marketing. |2 fast |0 http://id.worldcat.org/fast/fst01010167 | |
| 650 | 7 | |a Relationship marketing. |2 fast |0 http://id.worldcat.org/fast/fst01093590 | |
| 700 | 1 | |a Yeniceri, Tulay. |0 http://id.loc.gov/authorities/names/no2014009172 |1 http://viaf.org/viaf/307454399 | |
| 776 | 0 | 8 | |i Print version: |z 9781606495209 |
| 830 | 0 | |a 2013 digital library. | |
| 830 | 0 | |a Marketing strategy collection. |x 2150-9662 |0 http://id.loc.gov/authorities/names/no2010026961 | |
| 856 | 4 | 0 | |u http://portal.igpublish.com/iglibrary/search/BEPB0000179.html |y IG Library |3 Business Expert Press |
| 903 | |a HeVa | ||
| 929 | |a eresource | ||
| 999 | f | f | |i 2bcb07be-1f07-5030-9f01-b247700f0c1d |s b0fab5ab-464b-5085-8b02-8d0ed5efba73 |
| 928 | |t Library of Congress classification |a HF5415.D253 2013 |l Online |c UC-FullText |u http://portal.igpublish.com/iglibrary/search/BEPB0000179.html |z IG Library |m Business Expert Press: |g ebooks |i 8484708 | ||