Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /

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Bibliographic Details
Author / Creator:	Davis, Robert, 1967-, author.
Edition:	First edition.
Imprint:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Description:	1 online resource (xvi, 118 pages) : illustrations
Language:	English
Series:	Digital and social media marketing and advertising collection, 2333-8830 Digital and social media marketing and advertising collection.
Subject:	Internet advertising. Branding (Marketing) Social media. Branding (Marketing) Internet advertising. Social media.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10321156

Hidden Bibliographic Details
ISBN:	9781631570995 9781631570988
Notes:	Includes bibliographical references (pages 105-116) and index. Access restricted to authorized users and institutions. Also available in print. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Title from PDF title page (viewed on January 11, 2015).
Summary:	Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources."
Other form:	Print version: 9781631570988

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