Store design and visual merchandising : creating store space that encourages buying /

Store design and visual merchandising : creating store space that encourages buying /

Saved in:
Bibliographic Details
Author / Creator:Ebster, Claus author.
Edition:Second edition.
Imprint:New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Description:1 online resource (220 pages) : illustrations.
Language:English
Series:Consumer behavior collection, 2163-937X
Consumer behavior collection.
Subject:
Stores, Retail -- Design and construction.
Display of merchandise.
Display of merchandise.
Stores, Retail -- Design and construction.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10321200
Hidden Bibliographic Details
Other authors / contributors:Garaus, Marion author.
ISBN:9781631571138
9781631571121
Notes:Includes bibliographical references (pages 203-214) and index.
Access restricted to authorized users and institutions.
Also available in print.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Title from PDF title page (viewed on March 13, 2015).
Summary:The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. The focus is on the practical applicability of the concepts discussed, but this accessible book is nevertheless firmly grounded in consumer and psychological research. In this respect, Store Design and Visual Merchandising is uniquely positioned compared with books written by artists, architects, and interior designers, which often lack a solid research foundation, and scholarly articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors had drawn on both the recent research literature on shopper marketing and their own extensive experience in marketing consulting and consumer research. Topics covered include the following: goals and relevance of store design; shopper marketing; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors, and scents; and creation of emotional shopping experiences and theming.
Other form:Print version: 9781631571121

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

catalog@lib.uchicago.edu

Similar Items