Store design and visual merchandising : creating store space that encourages buying /

Store design and visual merchandising : creating store space that encourages buying /

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Bibliographic Details
Author / Creator:Ebster, Claus.
Edition:1st ed.
Imprint:New York, NY : Business Expert Press, ©2011.
Description:1 online resource (204 pages) : illustrations.
Language:English
Series:Consumer behavior collection
Consumer behavior collection.
Business Expert Press digital library.
Subject:
Stores, Retail -- Design and construction.
Display of merchandise.
Display of merchandise.
Stores, Retail -- Design and construction.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10321588
Hidden Bibliographic Details
Other authors / contributors:Garaus, Marion.
Business Expert Press.
ISBN:9781606490952 (electronic bk.)
1606490958 (electronic bk.)
9781606490945 (pbk.)
160649094X (pbk.)
Notes:Includes bibliographical references (pages 179-197) and index.
Print version record.
Summary:"In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis-á-vis books written by artists, architects, and interior designers, which often lack a solid research foundation, and academic journals articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors draw on both the recent research literature and their own experience in marketing consulting and consumer research"--Provided by publisher.
Other form:Print version: Ebster, Claus. Store design and visual merchandising. 1st ed. New York, NY : Business Expert Press, ©2011 9781606490945
Standard no.:10.4128/9781606490952
Publisher's no.:2 BEP

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