Analyzing the cultural diversity of consumers in the global marketplace /

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Bibliographic Details
Author / Creator:	Alcantara-Pilar, Juan Miguel, 1975- author, editor.
Imprint:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2015]
Description:	1 online resource.
Language:	English
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, 2327-5529 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subject:	Consumer behavior -- Cross-cultural studies. Marketing -- Cross-cultural studies. Consumers -- Cross-cultural studies. Consumer behavior. Consumers. Marketing. Cross-cultural studies.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10328239

Hidden Bibliographic Details
Other authors / contributors:	Barrio-García, Salvador del, , author, editor. Crespo-Almens, Esmeralda, , author, editor. Porcu, Lucia, , author, editor.
ISBN:	9781466682634 1466682639 9781466682627 1466682620
Notes:	"Premier reference source"--Cover. Includes bibliographical references and index. Online resource; title from PDF title page (Ebsco, viewed June 25, 2015).
Other form:	Print version: Analyzing the cultural diversity of consumers in the global marketplace 9781466682627

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