Analyzing the cultural diversity of consumers in the global marketplace /
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| Author / Creator: | Alcantara-Pilar, Juan Miguel, 1975- author, editor. |
|---|---|
| Imprint: | Hershey, PA : Business Science Reference, an imprint of IGI Global, [2015] |
| Description: | 1 online resource. |
| Language: | English |
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, 2327-5529 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10328239 |
MARC
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| 020 | |a 1466682639 |q electronic bk. | ||
| 020 | |z 9781466682627 |q hardcover : alk. paper | ||
| 020 | |z 1466682620 |q hardcover : alk. paper | ||
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| 100 | 1 | |a Alcantara-Pilar, Juan Miguel, |d 1975- |e author, |e editor. |0 http://id.loc.gov/authorities/names/n2015006368 |1 http://viaf.org/viaf/313489100 | |
| 245 | 1 | 0 | |a Analyzing the cultural diversity of consumers in the global marketplace / |c Juan Miguel Alcantara-Pilar, Salvador del Barrio-Garcia, Esmeralda Crespo-Almendros, and Lucia Porcu, [editors]. |
| 264 | 1 | |a Hershey, PA : |b Business Science Reference, an imprint of IGI Global, |c [2015] | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a computer |b c |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/c | ||
| 338 | |a online resource |b cr |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/cr | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, |x 2327-5529 | |
| 500 | |a "Premier reference source"--Cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio and cultural values: relation with entrepreneurship / Georg Dutschke [and 4 others] -- The globalization of the art market: a cross-cultural perspective where local features meet global circuits / Federica Codignola -- A framework of brand strategy and the "glocalization" approach: the case of Indonesia / Arnold Japutra, Bang Nguyen, T. C. Melewar -- The formation of usage intention of electric cars: a comparative study of Denmark, Belgium, and Italy / Camilla Barbarossa [and 4 others] -- A cross-national effect of ethnocentrism on purchase intention / Nadia Jiménez, Sonia San-Martín -- Adoption of biomass heating systems: cross-market segmentation of the European Region / Inmaculada García-Maroto, Francisco Muñoz-Leiva -- Cultural perspectives on advertising perceptions and brand trustworthiness / Annie Danbury [and 3 others] -- A review of psycho- vs. socio-linguistics theories: an application to marketing research / Juan Miguel Alcántara-Pilar [and 3 others] -- Cultural frame switching: marketing implications / Jaime Noriega -- Codeswitching: an alternative approach to traditional communication methods for reaching multilinguals in the global marketplace / Melissa M. Bishop, Mark Peterson -- Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective: a review and research agenda / Jos Hornikx, Frank van Meurs -- The moderating role of language on perceived risk and information-processing online / Juan Miguel Alcántara-Pilar [and 3 others]. | |
| 588 | 0 | |a Online resource; title from PDF title page (Ebsco, viewed June 25, 2015). | |
| 650 | 0 | |a Consumer behavior |v Cross-cultural studies. | |
| 650 | 0 | |a Marketing |v Cross-cultural studies. | |
| 650 | 0 | |a Consumers |v Cross-cultural studies. | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 http://id.worldcat.org/fast/fst00876238 | |
| 650 | 7 | |a Consumers. |2 fast |0 http://id.worldcat.org/fast/fst00876410 | |
| 650 | 7 | |a Marketing. |2 fast |0 http://id.worldcat.org/fast/fst01010167 | |
| 655 | 7 | |a Cross-cultural studies. |2 fast |0 http://id.worldcat.org/fast/fst01423769 | |
| 700 | 1 | |a Barrio-García, Salvador del, , |e author, |e editor. |1 http://viaf.org/viaf/4657145857126622921184 | |
| 700 | 1 | |a Crespo-Almens, Esmeralda, , |e author, |e editor. | |
| 700 | 1 | |a Porcu, Lucia, , |e author, |e editor. |1 http://viaf.org/viaf/2858145857163522922333 | |
| 776 | 0 | 8 | |i Print version: |t Analyzing the cultural diversity of consumers in the global marketplace |z 9781466682627 |w (DLC) 2015003852 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |0 http://id.loc.gov/authorities/names/no2013051625 | |
| 856 | 4 | 0 | |u http://dx.doi.org/10.4018/978-1-4666-8262-7 |y IGI Global |
| 901 | |a YBPebook | ||
| 903 | |a HeVa | ||
| 929 | |a eresource | ||
| 999 | f | f | |i 8a2b3984-fe36-5917-af04-740efc2b42ba |s 7025fa26-4fe5-5a46-987d-c98705535673 |
| 928 | |t Library of Congress classification |a HF5415.32.A527 2015 |l Online |c UC-FullText |u http://dx.doi.org/10.4018/978-1-4666-8262-7 |z IGI Global |i 8500302 | ||