Analyzing the cultural diversity of consumers in the global marketplace /

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Bibliographic Details
Author / Creator:	Alcantara-Pilar, Juan Miguel, 1975- author, editor.
Imprint:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2015]
Description:	1 online resource.
Language:	English
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, 2327-5529 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subject:	Consumer behavior -- Cross-cultural studies. Marketing -- Cross-cultural studies. Consumers -- Cross-cultural studies. Consumer behavior. Consumers. Marketing. Cross-cultural studies.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10328239

Hidden Bibliographic Details
Other authors / contributors:	Barrio-García, Salvador del, , author, editor. Crespo-Almens, Esmeralda, , author, editor. Porcu, Lucia, , author, editor.
ISBN:	9781466682634 1466682639 9781466682627 1466682620
Notes:	"Premier reference source"--Cover. Includes bibliographical references and index. Online resource; title from PDF title page (Ebsco, viewed June 25, 2015).
Other form:	Print version: Analyzing the cultural diversity of consumers in the global marketplace 9781466682627

Table of Contents:

Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady
The globalisation of the media: towards cultural homogeneity? / Shefali Virkar
The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap
Teenagers' socio and cultural values: relation with entrepreneurship / Georg Dutschke [and 4 others]
The globalization of the art market: a cross-cultural perspective where local features meet global circuits / Federica Codignola
A framework of brand strategy and the "glocalization" approach: the case of Indonesia / Arnold Japutra, Bang Nguyen, T. C. Melewar
The formation of usage intention of electric cars: a comparative study of Denmark, Belgium, and Italy / Camilla Barbarossa [and 4 others]
A cross-national effect of ethnocentrism on purchase intention / Nadia Jiménez, Sonia San-Martín
Adoption of biomass heating systems: cross-market segmentation of the European Region / Inmaculada García-Maroto, Francisco Muñoz-Leiva
Cultural perspectives on advertising perceptions and brand trustworthiness / Annie Danbury [and 3 others]
A review of psycho- vs. socio-linguistics theories: an application to marketing research / Juan Miguel Alcántara-Pilar [and 3 others]
Cultural frame switching: marketing implications / Jaime Noriega
Codeswitching: an alternative approach to traditional communication methods for reaching multilinguals in the global marketplace / Melissa M. Bishop, Mark Peterson
Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective: a review and research agenda / Jos Hornikx, Frank van Meurs
The moderating role of language on perceived risk and information-processing online / Juan Miguel Alcántara-Pilar [and 3 others].

Analyzing the cultural diversity of consumers in the global marketplace /

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