| Summary: | "While there have been tremendous advances in our scientific understanding of the brain, this work has been largely academic, and often oriented toward clinical publication. This book addresses the relationship between neurophysiological processes and the performance and experience of humans in everyday life. It samples the vast neuroscience literature to identify those areas of research that speak directly to the performance and experience of humans in everyday settings. The book explains the underlying basis for well-established principles from Human Factors, Ergonomics, and Industrial Engineering and Design"--
"1 1 Introduction What do most people know about their brains? Do they know as much as they know about their favorite sports teams or their favorite celebrities? Can they describe the operations of their brains with the precision that they list the ingredients and steps in a favorite recipe or explain the nuances of playing a popular electronic game? Do they track their brains with the regularity that they follow the weather, the price of gas, or how much money they have in their wallets? Yet, all that we experience, all that we know, and all that we do is a direct, inseparable product of our brains. For most of us, our brains serve as the conduit through which we experience life, but nothing more. We may have thoughtfully devised programs for exercising our bodies, and on any given day, we may know our weight within a couple of pounds, but we pay scant attention to the state of our brains, how we may be affecting them, how we may be affecting the brains of others, and how our own brains are being affected during the course of everyday life. In the following chapters, our primary objective is to summarize current brain science, but most importantly, highlight and explain the practical, everyday application of brain science. Today, there may be no field that produces a larger volume of scientific papers, books, and other publications than brain science, or neuroscience. However, with little exception, these publications are esoteric and beyond the reach of those without the requisite academic training (i.e., generally, an advanced degree in neuroscience or a similar field)"--
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