Campaigns that shook the world : the evolution of public relations /

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Bibliographic Details
Author / Creator:	Rogers, Danny, author.
Imprint:	London, United Kingdom ; Philadelphia, PA : Kogan Page, 2015.
Description:	1 online resource.
Language:	English
Subject:	Advertising campaigns -- Case studies. Political campaigns -- Case studies. Branding (Marketing) -- Case studies. Public relations -- Case studies. Advertising campaigns. Branding (Marketing) Political campaigns. Public relations. Case studies.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10382485

Hidden Bibliographic Details
ISBN:	9780749475109 (electronic bk.) 0749475102 (electronic bk.) 9780749475093 0749475099
Notes:	Includes index. Description based on print version record.
Other form:	Original 9780749475093 0749475099

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