Hallyu 2.0 : the Korean wave in the age of social media /

Hallyu 2.0 : the Korean wave in the age of social media /

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Bibliographic Details
Imprint:	Ann Arbor : University of Michigan Press, 2015.
Description:	vi, 268 pages ; 23 cm.
Language:	English
Series:	Perspectives on contemporary Korea Perspectives on contemporary Korea.
Subject:	Social media -- Korea (South) Popular culture -- Korea (South) Popular culture. Social media. Korea (South)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10388712

Hidden Bibliographic Details
Other authors / contributors:	Lee, Sangjoon, editor. Nornes, Markus, editor.
ISBN:	9780472072521 (hardback) 0472072528 (hardback) 9780472052523 (paperback) 0472052527 (paperback) 9780472120895 (e-book)
Notes:	Includes bibliographical references and index.
Summary:	"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"--

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Call Number:	HM742.H35 2015
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian