Millennials with kids : marketing to this powerful and surprisingly different generation of parents /

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Bibliographic Details
Author / Creator:	Fromm, Jeff.
Imprint:	New York, NY : AMACOM American Management Association, 2015.
Description:	1 online resource.
Language:	English
Subject:	Young adult consumers -- Attitudes. Target marketing. Parents. Generation Y Generation Y. Parents. Target marketing. Young adult consumers -- Attitudes.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10430151

Hidden Bibliographic Details
Other authors / contributors:	Vidler, Marissa.
ISBN:	9780814436592 0814436595 9780814436585 0814436587
Notes:	Includes bibliographical references and index. Print version record.
Other form:	Print version: Fromm, Jeff. Millennials with kids 9780814436585

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