Cult of analytics : data analytics for marketing /

Cult of analytics : data analytics for marketing /

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Bibliographic Details
Author / Creator:Jackson, Steve, 1971- author.
Edition:Second edition.
Imprint:London : Routledge, 2016.
Description:1 online resource.
Language:English
Subject:
Internet marketing.
Web usage mining.
Internet marketing.
Web usage mining.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10444752
Hidden Bibliographic Details
ISBN:9781317561880
1317561880
9781315734743
1315734745
9781317561897
1317561899
9781138837997
9781138837980
1138837989
1138837997
1317561872
Notes:Includes bibliographical references and index.
Online resource; title from PDF title page (EBSCO, viewed January 7, 2016).
Other form:Print version: Jackson, Steve, 1971- Cult of analytics. Second edition. London : Routledge, 2016 9781138837980 1138837989

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