Cult of analytics : data analytics for marketing /
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Author / Creator: | Jackson, Steve, 1971- author. |
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Edition: | Second edition. |
Imprint: | London : Routledge, 2016. |
Description: | 1 online resource. |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10444752 |
ISBN: | 9781317561880 1317561880 9781315734743 1315734745 9781317561897 1317561899 9781138837997 9781138837980 1138837989 1138837997 1317561872 |
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Notes: | Includes bibliographical references and index. Online resource; title from PDF title page (EBSCO, viewed January 7, 2016). |
Other form: | Print version: Jackson, Steve, 1971- Cult of analytics. Second edition. London : Routledge, 2016 9781138837980 1138837989 |
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