| Summary: | Most consumers of luxury products and services use them as status symbols - symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game. for a better world. There are shifts in the luxury paradigm, emerging from major changes in social dynamics. In future, the highest-quality product or service will be the one that generates the most benefit to all involved in its production and trade. Topics covered include value chain management, production and design processes, entrepreneurship, cause-related marketing and innovation. This book explores a wide range of issues relevant to sustainability and business management in luxury goods companies. It represents the most international and complete collection of academic and practitioner thinking on transforming the luxury sector into a powerful advocate for sustainable production and consumption.
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