Marketing scales handbook : multi-item measures for consumer insight research. Volume 7 /

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Bibliographic Details
Author / Creator:	Bruner, Gordon C., 1954-
Imprint:	Fort Worth, Texas : GCBII Productions, ©2013.
Description:	1 online resource.
Language:	English
Subject:	Marketing research -- Statistical methods -- Handbooks, manuals, etc. Scaling (Social sciences) -- Handbooks, manuals, etc. Marketing research -- Statistical methods. Scaling (Social sciences) Handbooks and manuals.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10492469

Hidden Bibliographic Details
ISBN:	9780615846064 0615846068 9781299754898 1299754899
Notes:	Print version record.
Other form:	Print version: Bruner, Gordon C. Marketing Scales Handbook, Volume 7 : Multi-Item Measures for Consumer Insight Research. Ft. Worth : GCBII Productions, LLC, ©2014

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