Competitive social media marketing strategies /

Competitive social media marketing strategies /

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Bibliographic Details
Imprint:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2016]
Description:	xx, 317 pages ; 29 cm.
Language:	English
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subject:	Internet marketing -- Social aspects. Online social networks. Social media. Marketing -- Social aspects. Marketing -- Social aspects. Online social networks. Social media.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10522416

Hidden Bibliographic Details
Other authors / contributors:	Ozuem, Wilson, 1974- editor. Bowen, Gordon, 1950- editor.
ISBN:	9781466697768 1466697768 9781466697775
Notes:	Includes bibliographical references and index.
Summary:	"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.1265.C6544 2016
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian