Competitive social media marketing strategies /
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| Imprint: | Hershey, PA : Business Science Reference, an imprint of IGI Global, [2016] |
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| Description: | xx, 317 pages ; 29 cm. |
| Language: | English |
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10522416 |
| Summary: | Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.<br> <br> Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities. |
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| Physical Description: | xx, 317 pages ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781466697768 1466697768 9781466697775 |
