The science of growth : how Facebook beat Friendster-- and how nine other startups left the rest in the dust /

The science of growth : how Facebook beat Friendster-- and how nine other startups left the rest in the dust /

Saved in:

Bibliographic Details
Author / Creator:	Ammirati, Sean, author.
Edition:	First edition.
Imprint:	New York : St. Martin's Press, 2016. ©2016
Description:	xi, 238 pages : illustrations ; 25 cm
Language:	English
Subject:	New business enterprises -- Case studies. Entrepreneurship -- Case studies. Management -- Case studies. Internet industry -- Management -- Case studies. Entrepreneurship. Internet industry -- Management. Management. New business enterprises. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10770559

Hidden Bibliographic Details
ISBN:	9781250074294 1250074290 9781466885943
Notes:	Includes bibliographical references (pages [221]-233) and index.
Summary:	"The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It's provided an agile framework to develop the right product solution for a given target market, and is now used by almost every fledgling company to do just that. The next challenge is growth-- to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure. Why do some companies realize the VC's goal of a 10x return on investment, while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive, no matter how big they get from those that quickly fade? To find out, Ammirati looks at 20 different companies in pairs, who have achieved product-market fit at about the same point in history with the same general target customer-one of which has gone on to achieve real scale, while the other languished. As his research reveals, just a handful of choices-among them, who to partner with, how to finance growth, and how to use data-make all the difference in the world. With such intriguing examples as LinkedIn vs. Spoke, Facebook vs. Friendster, and McDonald's vs. White Castle, Ammirati shows the secret of 'the science of growth' and how to cultivate it in any organization"--

Regenstein, Bookstacks

Loading map link

Holdings details from Regenstein, Bookstacks
Call Number:	HD62.5 .A48 2016
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian