The new advertising : branding, content, and consumer relationships in the data-driven social media era /

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Bibliographic Details
Imprint:	Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2016]
Description:	1 online resource.
Language:	English
Subject:	Advertising. Internet advertising. Internet marketing. Social media. Branding (Marketing) Advertising. Internet advertising. Internet marketing. Social media.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10900112

Hidden Bibliographic Details
Other authors / contributors:	Brown, Ruth E. (Professor of advertising), editor. Jones, Valerie, K., editor. Wang, MIng, editor.
ISBN:	9781440833434 1440833435 9781440833427 1440833427 9781440847844 1440847843 9781440847851 1440847851
Notes:	Includes bibliographical references and index. Description based on online resource; title from digital title page (viewed on October 18, 2016).
Other form:	Print version: New advertising Santa Barbara, California : Praeger, [2016] 9781440833427

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