Digital advertising /

Digital advertising /

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Bibliographic Details
Author / Creator:	McStay, Andrew, 1975- author.
Edition:	2nd edition.
Imprint:	New York : Palgrave Macmillan, 2016.
Description:	viii, 221 pages : illustrations ; 24 cm
Language:	English
Subject:	Advertising -- Digitization. Digital media. Digital media.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10982654

Hidden Bibliographic Details
ISBN:	1137494344 9781137494344
Notes:	Includes bibliographical references (pages 210-217) and index.
Summary:	This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5826.5 .M366 2016
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian