Digital advertising /

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Bibliographic Details
Author / Creator:McStay, Andrew, 1975- author.
Edition:2nd edition.
Imprint:New York : Palgrave Macmillan, 2016.
Description:viii, 221 pages : illustrations ; 24 cm
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10982654
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ISBN:1137494344
9781137494344
Notes:Includes bibliographical references (pages 210-217) and index.
Summary:This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.