Innovation equity : assessing and managing the monetary value of new products and services /

Innovation equity : assessing and managing the monetary value of new products and services /

Saved in:

Bibliographic Details
Author / Creator:	Ofek, Elie, author.
Imprint:	Chicago ; London : The University of Chicago Press, [2016] ©2016
Description:	336 pages : illustrations ; 24 cm
Language:	English
Subject:	Diffusion of innovations. Diffusion of innovations -- Econometric models. Technological innovations -- Economic aspects. New products -- Marketing. New products -- Prices. Diffusion of innovations. Diffusion of innovations -- Econometric models. New products -- Marketing. New products -- Prices. Technological innovations -- Economic aspects.
Format:	Print Book
Local Note:	University of Chicago Library's UCPress copy 1 has original dust jacket.
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11011758

Hidden Bibliographic Details
Other authors / contributors:	Muller, Eitan, author. Libai, Barak, author.
ISBN:	9780226618296 0226618293 9780226394145
Notes:	Includes bibliographical references and index.
Summary:	From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people's ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace-from their launch to the moment they became everyday products to the phase where consumers moved on to the "next big thing." They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors' products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.

Special Collections, University of Chicago Press Imprint Collection

Loading map link

Holdings details from Special Collections, University of Chicago Press Imprint Collection
Call Number:	HC79.T4 O34 2016
c.1	Available Loan period: Special Collections Reading Room use only Request from SCRC Need help? - Ask SCRC or Request Scans