Hidden Bibliographic Details
| Other authors / contributors: | Herstatt, Cornelius, author.
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| ISBN: | 9783319163369
3319163361
9783319163352
3319163353
9783319163352
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| Digital file characteristics: | text file PDF
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| Notes: | Includes bibliographical references.
Online resource; title from PDF title page (SpringerLink, viewed May 7, 2015).
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| Summary: | This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) {u2212} the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
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| Other form: | Printed edition: 9783319163352
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| Standard no.: | 10.1007/978-3-319-16336-9
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