Hidden Bibliographic Details
| Other authors / contributors: | Siegert, Gabriele, editor.
Förster, Kati, editor.
Chan-Olmsted, Sylvia M., editor.
Ots, Mart, editor.
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| ISBN: | 9783319182360
3319182366
9783319182353
3319182358
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| Notes: | Includes index.
Online resource; title from PDF title page (EBSCO, viewed August 20, 2015)
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| Summary: | This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
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| Other form: | Original 3319182358 9783319182353
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| Standard no.: | 10.1007/978-3-319-18236-0
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