Handbook of media branding /

Handbook of media branding /

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Bibliographic Details
Imprint:Cham : Springer, 2015.
Description:1 online resource (ix, 414 pages) : illustrations
Language:English
Series:Online access with purchase: Springer (t)
Subject:
Branding (Marketing) -- Handbooks, manuals, etc.
Mass media -- Management -- Handbooks, manuals, etc.
Branding (Marketing)
Mass media -- Management.
Handbooks and manuals.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11095657
Hidden Bibliographic Details
Other authors / contributors:Siegert, Gabriele, editor.
Förster, Kati, editor.
Chan-Olmsted, Sylvia M., editor.
Ots, Mart, editor.
ISBN:9783319182360
3319182366
9783319182353
3319182358
Notes:Includes index.
Online resource; title from PDF title page (EBSCO, viewed August 20, 2015)
Summary:This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
Other form:Original 3319182358 9783319182353
Standard no.:10.1007/978-3-319-18236-0

MARC

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245 0 0 |a Handbook of media branding /  |c Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots, editors. 
264 1 |a Cham :  |b Springer,  |c 2015. 
300 |a 1 online resource (ix, 414 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
337 |a computer  |b c  |2 rdamedia  |0 http://id.loc.gov/vocabulary/mediaTypes/c 
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588 0 |a Online resource; title from PDF title page (EBSCO, viewed August 20, 2015) 
500 |a Includes index. 
520 |a This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding. 
505 0 |a Preface -- Part I: Media Branding: Locating an Emerging Research Area -- Part II: The Management Perspective: Media Brands as Management Task -- Part III: The Product Perspective: Media Brands as Branded Content -- Part IV: the Communication Perspective: Media Brands as Marketing Communication and Co-Creation -- Part V: The Consumer Perspective: Media Brands as an Audience Construct -- Part V: The Value Perspective: Media Brands Between Societal Expectations, Quality and Profit. 
650 0 |a Branding (Marketing)  |v Handbooks, manuals, etc. 
650 0 |a Mass media  |x Management  |v Handbooks, manuals, etc. 
650 7 |a BUSINESS & ECONOMICS / Organizational Behavior  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Industrial Management  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Management  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Management Science  |2 bisacsh 
650 7 |a Branding (Marketing)  |2 fast  |0 (OCoLC)fst01743755 
650 7 |a Mass media  |x Management.  |2 fast  |0 (OCoLC)fst01011264 
655 4 |a Electronic books. 
655 7 |a Handbooks and manuals.  |2 fast  |0 (OCoLC)fst01423877 
700 1 |a Siegert, Gabriele,  |e editor.  |0 http://id.loc.gov/authorities/names/n94042581  |1 http://viaf.org/viaf/66700676 
700 1 |a Förster, Kati,  |e editor.  |0 http://id.loc.gov/authorities/names/n2013003185  |1 http://viaf.org/viaf/13379427 
700 1 |a Chan-Olmsted, Sylvia M.,  |e editor.  |0 http://id.loc.gov/authorities/names/n98014789  |1 http://viaf.org/viaf/78088709 
700 1 |a Ots, Mart,  |e editor.  |0 http://id.loc.gov/authorities/names/n2017047747  |1 http://viaf.org/viaf/101312688 
776 0 8 |c Original  |z 3319182358  |z 9783319182353  |w (OCoLC)906234013 
830 0 |a Online access with purchase: Springer (t) 
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928 |t Library of Congress classification  |a HF5415.1255  |l Online  |c UC-FullText  |u http://link.springer.com/10.1007/978-3-319-18236-0  |z SpringerLink  |g ebooks  |i 9909914 

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