Directions : a simple guidebook for integrating market and customer research into transit decision-making to become customer oriented /

Directions : a simple guidebook for integrating market and customer research into transit decision-making to become customer oriented /

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Bibliographic Details
Description:1 online resource (i, 29 pages) : illustrations.
Language:English
Series:TCRP web document ; 3
TCRP web document ; 3.
Subject:
Local transit -- Research -- United States.
Marketing research.
Local transit -- Research.
Marketing research.
United States.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11106084
Hidden Bibliographic Details
Varying Form of Title:Simple guidebook for integrating market and customer research into transit decision-making to become customer oriented
At head of title: TCRP web document 3
Other authors / contributors:National Research Council (U.S.). Transportation Research Board.
Transit Cooperative Research Program.
Northwest Research Group.
Notes:"Contractor's Guidebook."
"Project B-2."
"This work sponsored by the Federal Transit Administration (FTA) and was conducted through the Transit Cooperative Research Program (TCRP), which is administered by the Transportation Research Board (TRB) of the National Research Council"--Acknowledgment.
Online resource; title from PDF title page (National Academies Press, viewed Apr. 91, 2012).
Summary:This guidebook provides information for integrating market and customer research into transit decision making in order for transit to become customer oriented. The contents are presented in the following sections: Are You Customer-Oriented?; Becoming Customer-Oriented; The Role of Market and Customer Research; 12 Success Stories; Initiating a Market Research Function; and Sustaining a Market Research Function that has Value for the Entire Agency.

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