Marketing transit services to business /

Marketing transit services to business /

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Bibliographic Details
Imprint:[Washington, D.C.] : National Academy Press, ©1998.
Description:1 online resource (ix, 235 pages) : illustrations.
Language:English
Series:TCRP web document ; 8
TCRP web-only document ; 8.
Subject:
Local transit -- United States -- Marketing.
Local transit -- Marketing.
United States.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11106086
Hidden Bibliographic Details
Varying Form of Title:Available from some providers with title: TCRP web document 8 : marketing transit services to business
Other authors / contributors:National Research Council (U.S.). Transportation Research Board.
Transit Development Corporation.
Transit Cooperative Research Program.
Multisystems, Inc.
Oram Associates.
Claire Barrett & Associates.
Notes:Title from Open Book format title screen (National Academies Press, viewed Apr. 23, 2012).
"Project B-8."
"Contractor's Final Report."
"September 1998."
"This work was sponsored by the Federal Transit Administration (FTA) and was conducted through the Transit Cooperative Research Program (TCRP), which is administered by the Transportation Research Board (TRB) of the National Research Council"--Acknowledgment.
Includes bibliographical references.
Summary:Public transportation agencies have traditionally marketed their services directly to riders and potential riders. In response to changing market conditions, however, a number of transit agencies have begun to direct more of their marketing efforts toward businesses. Nonetheless, the transit industry, in general, has less experience in business-to-business marketing than do for-profit industries. In an effort to learn the most effective strategies and techniques from the for-profit sector, the early research for this project focused on large, private companies in exceptionally competitive industries. At the same time, transit agency examples of product and service development, design, and marketing were documented. After these broader efforts were completed, more detailed analyses of particularly innovative transit properties, one multinational bank and one large non-profit HMO, were conducted. The findings from both phases of the project are summarized in this report.

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