Multicultural marketing : selling to a diverse America /

Multicultural marketing : selling to a diverse America /

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Bibliographic Details
Author / Creator:Rossman, Marlene L.
Imprint:New York : AMACOM, ©1994.
Description:1 online resource (xi, 178 pages)
Language:English
Subject:
Market segmentation -- United States.
Minority consumers -- United States.
Market segmentation.
Minority consumers.
United States.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11108501
Hidden Bibliographic Details
ISBN:0585036160
9780585036168
9780814450710
0814450717
9780814479216
0814479219
0814479219
0814450717
Notes:Includes bibliographical references (pages 169-170) and index.
Print version record.
Other form:Print version: Rossman, Marlene L. Multicultural marketing. New York : AMACOM, ©1994 0814479219

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