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|b .R673 1994eb
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|2 bisacsh
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1 |
|
|a Rossman, Marlene L.
|
| 245 |
1 |
0 |
|a Multicultural marketing :
|b selling to a diverse America /
|c Marlene L. Rossman.
|
| 260 |
|
|
|a New York :
|b AMACOM,
|c ©1994.
|
| 300 |
|
|
|a 1 online resource (xi, 178 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
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|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (pages 169-170) and index.
|
| 505 |
0 |
|
|a America's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- Marketing to Asian-Americans -- Marketing to African-Americans -- Diverse America: some other segments.
|
| 588 |
0 |
|
|a Print version record.
|
| 650 |
|
0 |
|a Market segmentation
|z United States.
|
| 650 |
|
0 |
|a Minority consumers
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh85085819
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Research.
|2 bisacsh
|
| 650 |
|
7 |
|a Market segmentation.
|2 fast
|0 (OCoLC)fst01010139
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| 650 |
|
7 |
|a Minority consumers.
|2 fast
|0 (OCoLC)fst01023346
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
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| 655 |
|
0 |
|a Electronic books.
|
| 655 |
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|a Electronic books.
|
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|i Print version:
|a Rossman, Marlene L.
|t Multicultural marketing.
|d New York : AMACOM, ©1994
|z 0814479219
|w (DLC) 93041996
|w (OCoLC)29359247
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