Multicultural marketing : selling to a diverse America /

Multicultural marketing : selling to a diverse America /

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Bibliographic Details
Author / Creator:	Rossman, Marlene L.
Imprint:	New York : AMACOM, ©1994.
Description:	1 online resource (xi, 178 pages)
Language:	English
Subject:	Market segmentation -- United States. Minority consumers -- United States. Market segmentation. Minority consumers. United States. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11108501

Hidden Bibliographic Details
ISBN:	0585036160 9780585036168 9780814450710 0814450717 9780814479216 0814479219 0814479219 0814450717
Notes:	Includes bibliographical references (pages 169-170) and index. Print version record.
Other form:	Print version: Rossman, Marlene L. Multicultural marketing. New York : AMACOM, ©1994 0814479219

Table of Contents:

America's changing face
Segmenting a diverse market
The importance of culture in marketing
Marketing to Hispanics
Marketing to Asian-Americans
Marketing to African-Americans
Diverse America: some other segments.