Hidden Bibliographic Details
| Other authors / contributors: | Stern, Sam.
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| ISBN: | 0585266484
9780585266480
9781605097619
1605097616
1576750094
1576750493
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| Notes: | Includes bibliographical references (pages 249-258) and index.
Print version record.
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| Summary: | Annotation Corporate Creativity introduces fresh, results-oriented thinking about how to manage creativity. Rich with detailed profiles of creative acts at all levels in companies around the world, it shows what corporations can do to make full use of their creative potential. After researching how creative acts actually happen in hundreds of companies, the authors identified the essential elements of corporate creativity. They show how companies can focus on those elements & turn their creativity from a hit-or-miss proposition to a strategy they can count on.
Annotation Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.
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| Other form: | Print version: Robinson, Alan G. Corporate creativity. San Francisco : Berrett-Koehler Publishers, ©1997 1576750094
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