Total exposure : controlling your company's image in the glare of the business media explosion /
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| Author / Creator: | Carlson, Gustav. |
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| Imprint: | New York : American Management Assoc., ©2000. |
| Description: | 1 online resource (xi, 225 pages) |
| Language: | English |
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| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11110986 |
| Summary: | Once a stodgy and sleepy thing, today's business news media is anything But. Fueled by a national obsession for investing, business news has become the hottest media sector in America.<p>Which is wonderful news for companies that can get their intended message across, and seriously bad news for those that can't. They risk being ignored, misrepresented, or -- worst of all -- left vulnerable to damaging hearsay and rumor.<p>Total Exposure is the first book to offer senior executives and PR professionals both a clear understanding of the transformation of business journalism And practical guidelines on strategically managing their company's image in this new environment. It explains how to: avoid overexposure by targeting credible journalists and media forums -- find the right spokespeople and train them to say the right things -- think like a reporter, understanding story angles and agendas, and more. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xi, 225 pages) |
| ISBN: | 0814424406 9780814424407 0814404847 |