Hidden Bibliographic Details
| Other authors / contributors: | Shaffer, Steven L.
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| ISBN: | 0585457115
9780585457116
0080491022
9780080491028
9781558607132
1558607137
1281007196
9781281007193
9786611007195
6611007199
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| Notes: | Includes index.
Includes bibliographical references and index.
English.
Print version record.
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| Summary: | You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati.
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| Other form: | Print version: Simon, Alan R. Data warehousing and business intelligence for e-Commerce. San Francisco : Morgan Kaufmann, ©2001 1558607137
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| Standard no.: | 9780080491028
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