Hidden Bibliographic Details
| Other authors / contributors: | Coughlan, Paul.
Bessant, J. R.
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| ISBN: | 9781443816175
1443816175
9781443813754
1443813753
1282588087
9781282588080
9786612588082
661258808X
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| Notes: | English.
Print version record.
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| Summary: | Innovating and developing new products is critical for the survival and growth of any small firm but particularly for technology based firms. This study of NPD at small Irish electronics firms makes two main contributions to knowledge. Firstly, the management of NPD at small firms is found to be different from that at large firms in several respects including; NPD resources and expenditure, organising for NPD, NPD process proficiency, marketing and technical skills and proficiency, R & D/marke ...
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| Other form: | Print version: Ledwith, Ann. Managing innovation in SME's. Newcastle : Cambridge Scholars, 2009 9781443813754
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