Gurus and oracles : the marketing of information /

Gurus and oracles : the marketing of information /

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Bibliographic Details
Author / Creator:Sarvary, M. (Miklos)
Imprint:Cambridge, Mass. : MIT Press, ©2012.
Description:1 online resource (xv, 176 pages) : illustrations
Language:English
Subject:
Information services industry.
Information networks.
Information technology.
Information networks.
Information services industry.
Information technology.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11123909
Hidden Bibliographic Details
ISBN:9780262301176
0262301172
9780262300384
0262300389
026201694X
9780262016940
1283420775
9781283420778
Digital file characteristics:data file
Notes:Includes bibliographical references and index.
Summary:In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them.
Other form:Print version: Sarvary, M. (Miklos). Gurus and oracles. Cambridge, Mass. : MIT Press, ©2012 9780262016940

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