Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies /

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Bibliographic Details
Author / Creator:	Villamora, Grace Avellana.
Imprint:	Medford, N.J. : CyberAge Books/Information Today, ©2003.
Description:	1 online resource (xii, 236 pages) : portraits.
Language:	English
Series:	Super searchers ; v. 11 Super searchers ; v. 11.
Subject:	Marketing research -- Computer network resources. Marketing -- Databases. Internet searching. Electronic information resource searching. Electronic information resource searching. Internet searching. Marketing. Marketing research -- Computer network resources. Databases.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11128420

Hidden Bibliographic Details
Other authors / contributors:	Basch, Reva.
ISBN:	1573879770 9781573879774 0910965633 9780910965637
Notes:	Includes bibliographical references (pages 201-222) and index. Print version record.
Summary:	Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
Other form:	Print version: Villamora, Grace Avellana. Super searchers on Madison Avenue. Medford, N.J. : CyberAge Books/Information Today, ©2003 0910965633

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