Hidden Bibliographic Details
| ISBN: | 158053855X
9781580538558
9781580538541
1580538541
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references and index.
Print version record.
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| Summary: | Annotation "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.
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| Other form: | Print version: Strouse, Karen G. Customer-centered telecommunications services marketing. Boston : Artech House, 2004 1580538541
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