Customer-centered telecommunications services marketing /

Customer-centered telecommunications services marketing /

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Bibliographic Details
Author / Creator:	Strouse, Karen G.
Imprint:	Boston : Artech House, 2004.
Description:	1 online resource (xiv, 205 pages) : illustrations
Language:	English
Series:	Artech House telecommunications library Artech House telecommunications library.
Subject:	Telecommunication -- Marketing. Customer relations. Consumer satisfaction. Competition, International. Competition, International. Consumer satisfaction. Customer relations. Telecommunication -- Marketing. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11131064

Hidden Bibliographic Details
ISBN:	158053855X 9781580538558 9781580538541 1580538541
Digital file characteristics:	data file
Notes:	Includes bibliographical references and index. Print version record.
Summary:	Annotation "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.
Other form:	Print version: Strouse, Karen G. Customer-centered telecommunications services marketing. Boston : Artech House, 2004 1580538541

Description
Summary:	In todayOCOs telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customersOCO quest for value is of paramount importance. Offering you a survival strategy based on customer-centered marketing, this forward-looking resource helps you assess your companyOCOs market potential and target desirable segments successfully. You gain practical insight in evaluating your present customer base and learn the best ways to adjust your marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps you become attuned to customer demand and present a service portfolio with a high potential for success."
Physical Description:	1 online resource (xiv, 205 pages) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	158053855X 9781580538558 9781580538541 1580538541