Marketing fashion /

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Bibliographic Details
Author / Creator:	Posner, Harriet.
Imprint:	London : Laurence King Pub., 2011.
Description:	1 online resource (224 pages) : illustrations (chiefly color)
Language:	English
Series:	Portfolio Portfolio (Laurence King Publishing)
Subject:	Fashion merchandising. Clothing trade. Fashion. Clothing trade. Fashion. Fashion merchandising. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11134066

Hidden Bibliographic Details
ISBN:	9781780670836 1780670834 9781780674322 1780674325 1856697231 9781856697231
Notes:	Includes index. Includes bibliographical references and index.
Summary:	'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.

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