The trend forecaster's handbook /

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Bibliographic Details
Author / Creator:	Raymond, Martin.
Imprint:	London : Laurence King Pub., 2010.
Description:	1 online resource (216 pages) : illustrations (chiefly color)
Language:	English
Subject:	Consumer behavior. Consumers -- Attitudes. Motivation research (Marketing) New products -- Forecasting. Consumer behavior. Consumers -- Attitudes. Motivation research (Marketing) Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11134077

Hidden Bibliographic Details
ISBN:	9781780670904 1780670907 9781856697026 1856697029 9781322330952 1322330956
Notes:	Includes bibliographical references and index.
Summary:	The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design, and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to.
Other form:	Print version: Raymond, Martin. Trend forecaster's handbook. London : Laurence King Pub., 2010 9781856697026 1856697029

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