Field casework : methods for consulting to small and startup businesses /
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| Author / Creator: | Gundry, Lisa K., 1958- |
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| Imprint: | Thousand Oaks : Sage Publications, ©1996. |
| Description: | 1 online resource (xvii, 138 pages :) : illustrations. |
| Language: | English |
| Series: | Entrepreneurship and the management of growing enterprises Entrepreneurship and the management of growing enterprises. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11141793 |
| Summary: | An indispensable guide for students who consult to businesses. --Jerry Katz, Series Editor Thousands of students participate in fieldwork experiences every year. Field Casework addresses the common questions and concerns of students engaging in consulting projects for small and startup businesses. Offering practical guidance, this informative text supports and directs the reader from the initial project assignment and client meeting to the closing presentation and exit meeting. Primary chapters are devoted to establishing client relationships, conducting the information search, maintaining a cohesive student consulting team, and developing recommendations for the client business. A unique feature of this book is the incorporation of student reactions, responses and advice in each chapter. Information about the role of the Small Business Administration, and Small Business Institutes, confidentiality, and ethical considerations is included in two appendixes. This book is an excellent resource and essential guide for students of management, organizational studies, economics, and marketing or a variety of other courses that require consulting projects. The real-world examples, sound methods, and student feedback provided make Field Casework an extremely relevant text. ^B^ |
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| Physical Description: | 1 online resource (xvii, 138 pages :) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 123-134) and index. |
| ISBN: | 9781452264707 1452264708 9780803972001 0803972008 9781452231587 1452231583 9780803972018 0803972016 0816513430 0816516340 1506320317 9781506320311 |