Hidden Bibliographic Details
| ISBN: | 9781452251264
1452251266
9781452243160
1452243166
9780761915362
0761915362
9780761915379
0761915370
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| Notes: | Includes bibliographical references and indexes.
Restrictions unspecified
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
digitized 2010 HathiTrust Digital Library committed to preserve
Online resource; title from electronic title page (ProQuest Ebook Central, viewed January 10, 2018).
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| Summary: | "Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation"--Publisher's description.
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| Other form: | Print version: Berger, Arthur Asa, 1933- Media research techniques. 2nd ed. Thousand Oaks : Sage Publications, ©1998 0761915362
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