Media research techniques /

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Bibliographic Details
Author / Creator:	Berger, Arthur Asa, 1933- author.
Edition:	Second edition.
Imprint:	Thousand Oaks, Calif. : SAGE Publications Inc., [1998] ©1998
Description:	1 online resource (viii, 175 pages) : illustrations
Language:	English
Subject:	Mass media -- Research -- Methodology. Mass media -- Research -- Methodology. Textbooks. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11142133

Hidden Bibliographic Details
ISBN:	9781452251264 1452251266 9781452243160 1452243166 9780761915362 0761915362 9780761915379 0761915370
Notes:	Includes bibliographical references and indexes. Restrictions unspecified Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 digitized 2010 HathiTrust Digital Library committed to preserve Online resource; title from electronic title page (ProQuest Ebook Central, viewed January 10, 2018).
Summary:	"Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation"--Publisher's description.
Other form:	Print version: Berger, Arthur Asa, 1933- Media research techniques. 2nd ed. Thousand Oaks : Sage Publications, ©1998 0761915362

Table of Contents:

Guided research projects
Research logs
Content analysis: newspaper comics pages
Survey interviews: media utilization
Social roles: television soap opera characters
Depth interviews: favorite singers and records
Rhetorical analysis: magazine advertisments
Library research: audiences of radio talk shows
Focus groups: reasons for attending films
Experiments: humor
Participant observation: video game players
Historical research: images of shopping malls in the popular press
Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press
Writing with style
Avoiding common writing errors
Avoiding common reasoning errors
Writing a research report
References
Name index
Subject index
About the author.

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