Hidden Bibliographic Details
Other authors / contributors: | King, Richard, 1951 February 5-
Craig, Timothy J., 1947-
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ISBN: | 0774808748 9780774808743 0774850183 9780774850186 0774808756 9780774808750 1283129671 9781283129671
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Digital file characteristics: | data file
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Notes: | Includes bibliographical references (pages 284-295) and index. Print version record.
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Summary: | Cheap mechanical and satellite transmissions have made a predominantly North American culture available to a global audience. Does this mean that rock 'n' roll, soap opera reruns, and professional wrestling will destroy Asian traditions and leave Asian nations to produce nothing but imitations of a shallow, hedonistic alien culture? Far from it! In Global Goes Local, international scholars from a variety of disciplinary perspectives examine different forms of popular culture in Asia. Covering topics from pop music in Korea to TV commercials in Malaysia, this collection shows how imported cultural forms can be invested with fresh meaning and transformed by local artists to result in new forms of assertion and resistance that also meet the needs of their particular audiences. Global Goes Local addresses significant questions being considered by scholars of popular culture and offers case studies of how culture suffers, survives, or prospers in Asian communities in an age of global communication.
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Other form: | Print version: Global goes local. Vancouver, B.C. : University of British Columbia Press, ©2002 0774808748
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