Hidden Bibliographic Details
| Varying Form of Title: | Public information campaigns and opinion research
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| Other authors / contributors: | Klingemann, Hans-Dieter.
Römmele, Andrea, 1967-
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| ISBN: | 9781412932646
1412932645
9780857024534
0857024531
9780761964315
0761964312
1280369957
9781280369957
9786610369959
661036995X
9781446234860
144623486X
0761964312
0761964320
9780761964322
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| Digital file characteristics: | text file
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| Notes: | Includes bibliographical references and index.
Restrictions unspecified
Access restricted to Ryerson students, faculty and staff.
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
English.
digitized 2010 HathiTrust Digital Library committed to preserve
Print version record.
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| Summary: | Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.
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| Other form: | Print version: Public information campaigns & opinion research. London ; Thousands Oaks : SAGE, 2002 0761964312 9780761964315
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