Public information campaigns & opinion research : a handbook for the student & practitioner /
Saved in:
| Imprint: | London ; Thousands Oaks : SAGE, 2002. |
|---|---|
| Description: | 1 online resource (xiv, 193 pages) : charts |
| Language: | English |
| Series: | Online access: SAGE SAGE Research Methods Core. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11145730 |
| Summary: | This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. <p>The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.</p> |
|---|---|
| Physical Description: | 1 online resource (xiv, 193 pages) : charts |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781412932646 1412932645 9780857024534 0857024531 9780761964315 0761964312 1280369957 9781280369957 9786610369959 661036995X 9781446234860 144623486X 0761964320 9780761964322 |
| Access: | Access restricted to Ryerson students, faculty and staff. |